Brand Name Loyalty

By Lisa Are Wulf ~

living-for-god-brand-name-loyaltyIf you’re like most people, you have at least a couple of brand names you really trust. Or maybe you have a lot of them – everything from cars to cornflakes. That’s all fine. Brand name loyalty gives us comfort and makes the marketers happy.

But what about our faith life? Within Christianity we have literally thousands of different denominations and seemingly endless choices. On one level that’s OK. Even in terms of worship style, what I enjoy might send someone else running for the exit.

On the other hand, so many churches spend endless hours defending and promoting their own “brand name” as the one true church. But if we’re all following Jesus, does the brand really matter? Perhaps we’re focusing our energy in the wrong direction. Is our real priority as Christians to campaign for our brand – or to devote ourselves to Christ and reflect him to the world?

What do you say?